Book of Business 101

Your Guide to Getting More Clients

As with any business, clients are essential to keeping your business afloat. This rings even more true in the beauty industry.

Whether you’re a hairstylist, esthetician, or barber, your business relies on nurturing client relationships. You chose a line of work that provides the most personal artistic growth for you while serving clients you love.

Your business thrives when your clients return.

That’s why your beauty business should keep a book of business. If you’re wondering what that is or how to be successful in the beauty industry, this article is for you.

Building Your Beauty Brand

The first thing you must do is shift your mindset. Yes, you may be running a successful salon. You might be building a successful spa. 

You are a business, but you are also more than that. You own a beauty brand. This is one of the biggest beauty industry success secrets that will help you go from good to great.

So, what distinguishes a beauty business from a beauty brand?

A beauty brand has a mission statement for why it exists. A brand has certain values that it stands for.

To help you define your mission statement and values, try to answer the following questions:

  • What’s the story behind your business? Why did it start?
  • Why did you get into the beauty industry?
  • What are things that you hope to achieve through your service or your brand?
  • What kind of clients do you want to work with?
  • How do you want every person that sits in your chair or lays on your spa table to feel?
  • What are things that don’t resonate with you, your service, and your brand?

The answers to these questions will help you to elevate your business and better define your beauty brand. Feel free to take a moment to gather your thoughts.

Work With Exclusive Clientele

One of the great things about being a beauty service provider is that you can build a loyal clientele.

As you move from being a business to building a beauty brand, your clients will follow you everywhere you go. When you’re developing beauty lines or products, they’re first to vouch for you.

That’s the impact of branding. You are one of a kind.

To help your brand grow, keep a book of business containing your most important clients.

These are the people whom you wake up in the morning and look forward to serving. They inspire you to be your best—to grow as an artist. You do what you love by serving them the best you can.

Keep them close. They remind you of your why and keep you on the right path.

Tips On How To Be Successful In The Beauty Industry

Running a successful salon and building a successful spa depends a lot on how you nurture client relationships.

You want to relate to your clients and you want to engage with them. But there are certain topics that don’t fare well on the chair or table.

Avoid talking about personal life conflicts, politics, religion, sex, and other taboo topics.

Instead, opt for topics that excite your clients. Ask about their hobbies or where they would like to travel. Ask about TV shows, music, and concerts they enjoy.

You want your clients leaving your chair or table feeling more positive than before they came to you. Keep that in mind when you engage with your clients.

Chase Your Prosperous Beauty Career

Are you ready to pursue a career that is both financially and artistically rewarding? Does the thought of waking up every day and doing what you love excite you?

Come join us at The Salon Professional Academy to learn the skills needed on how to be successful in the beauty industry.

We offer scholarship opportunities and grants to help jumpstart your beauty career. Come check us out in person!

What are you waiting for?

Your dream career is waiting for you.

Book of Business

Cosmetology Programs for High School Students

Are you the person your inner circle everyone constantly relies on to help them get ready and look good for any occasion? If the answer is yes, chances are you have a passion for helping others achieve their desired look with hair styling or makeup application. If you’re a high school student looking for a career in the beauty industry, cosmetology school is a great way to get your feet wet. With talented educators, professional tools, and innovative technology, you can learn how to become the cosmetologist you’ve always dreamed of becoming. 

Keep reading to see how you can begin your cosmetology journey!

Can I enroll in cosmetology programs while I’m still attending high school?

For most cosmetology programs, there is a policy that students must have a high school diploma, GED, or equal to enroll. But that doesn’t mean you can’t be involved in campus culture as a high school student! Although you may not be able to enroll right away, there are several ways you can learn about cosmetology. You can reach out to our admissions director to explore your options and schedule a tour to see if it’s a good fit for you.

It doesn’t end there. After you’ve taken a tour, you’re eligible to receive a free service on our campus!

Keep up on Social Media

After reaching out to admissions and scheduling a tour, make sure to keep up with the cosmetology school on social media. That way, you’ll be in the know about any fun events, beauty boot camps, and workshops that you can attend on campus!

Become a Model for Cosmetology Services

A lot of the time, cosmetology schools need models to work on for educational purposes. If you don’t mind experimenting with your look, this is a great way to learn for free before enrolling. You can still get involved by asking to be a model for hairstyles, color, makeup, and more!

Do Some Research

If you’re planning on attending cosmetology school, you should make it a point to see if your school is accredited or meets high standards for quality. It also wouldn’t hurt to educate yourself about brands the school has partnered with.

The Salon Professional Academy has partnered with Redken, who recognized our educational efforts as one of the best in the country. Other brands we’ve worked with include:

Know Before You Go

To have a successful career in cosmetology, it’s important to have knowledge in different areas like the arts, sciences, and communications. The best part is that these are classes you can take while still attending high school. They will make a difference and help in the long run!

What happens next?

If you have dreams of ditching 9 to 5 and working in a beauty salon or hair salon, check out our cosmetology programs at The Salon Professional Academy and book a tour today!

Cosmetology School For High School Students

The Best is Yet to Come in 2019

The start of a new year is an exciting time for progress and setting goals. Is a career in the beauty industry a goal of yours? Starting your beauty education is the best way to start working toward that dream! At The Salon Professional Academy (TSPA), Cedar Falls, our barber styling program is designed to prepare students for long-term futures in beauty. Want to make 2019 your best year ever? Think about becoming a part of our program!

Make Education a Part of Your Year

Whether you’ve been toying with the idea of beauty school for months, or you’ve just developed a burning desire to enroll, this is your year to make it happen! Choosing to start beauty school is more than just a smart decision, it’s a smart investment.* Taking the time to get your education now can set you up for a long-term future in the beauty industry. This career path can be ideal for someone who is friendly, creative, and passionate about beauty!

Smiling girl in a pink sweater holding books.

Why Choose Barber Styling?

Our barber styling program at TSPA Cedar Falls covers theory and foundational classes like sanitation and safety, the history of beauty, and the science of hair structure. Additionally, we can teach you hair cutting, hair coloring, makeup application, guest services, and other practical skills that you’ll need as a future beauty professional. While passing the state board exam is important, it’s not the only thing beauty school should prepare you for. Our program is designed to prepare you for an actual career in the beauty industry, not just to pass a test.

Why TSPA Cedar Falls?

As a part of the TSPA franchise, we can offer you a support network. Our curriculum has been designed with students’ success in mind. TSPA Cedar Falls educators are dedicated to helping every individual student achieve their goals. We also have an exclusive relationship with the salon brand Redken. This allows us to offer a professionally-driven education where you can practice your skills with salon-grade products on real guests. With TSPA and Redken on our side, we hope that every student graduates our school feeling confident about the future!

Confident, happy girl in a black sweatshirt that says "laugh more".

Possibilities for the Future

Have you thought about the career possibilities that a barber styling license can make available to you? The beauty industry is a vibrant industry full of exciting careers. Here are some of those creative possibilities!

  • Fashion show stylist
  • Salon owner
  • Colorist
  • Hair stylist
  • Makeup artist
  • Platform artist
  • Beauty educator
  • Personal/celebrity stylist

Makeup artist applies lip product to model.

Learn More About Barber Styling

Make beauty a part of 2019. Talk to us about our barber styling program! We’re here to answer your questions and help you achieve your goals. Contact us today!

*Financial aid may be available to those who qualify. For more information about our graduation rates, the median loan debt of students who completed the program and other information visit www.tspacedarfalls.com

Read more about barber styling!

Reasons to Study Barber Styling

Why Choose an Education in Beauty After High School

Explore the Art of Barber Styling at TSPA Cedar Falls

Steps to Enroll in Beauty School at TSPA Cedar Falls

Choosing to attend beauty school could be a great way to open doors for the future. The Salon Professional Academy (TSPA), Cedar Falls offers an innovative program that can prepare you for an exciting career in the beauty industry. Not sure how to enroll in beauty school? We’ve got your back. Follow these steps to get started!

Do Research and Ask Questions

At TSPA Cedar Falls, we offer a full-time barber styling program. This is similar to cosmetology with a few twists. Of course, you can do research on your own by reading some of our blog posts and checking out the program page, but we’re here to help you out! If you’re interested in our barber styling program at TSPA Cedar Falls, give us a call or fill out our online contact form to speak with an admissions representative. We want to answer your questions about attending beauty school, class schedules, financial aid*, and scheduling a tour. Getting in touch with us is a great way to get more information and speak with a real person at our school.

Girl on laptop with mug next to it.

Schedule a Tour

A tour is a crucial step in your beauty school enrollment journey. On a tour, you’ll get the chance to actually see our facility. Walking around the space can help you get a feel for what it’d be like to attend TSPA Cedar Falls. You’ll get the chance to meet key people like admission representatives, financial aid advisors, educators, and maybe even some other students! While we can answer questions over the phone or email, a face-to-face conversation is still the best way to give you the important information you need for enrollment.

Apply to the Barber Styling Program

When you’ve done your research and toured our campus, it’s time to apply to the program. Contact us for the current enrollment application, get your transcripts and documents sent to the admissions department, and fill out the online form. Once you do this, someone will contact you to assist with the application process.

Person uses calculator and looks at financial aid sheet.

Get Your Finances Covered

If finances are a concern for you, we offer several scholarship options to help students achieve their goals. We also offer Pell Grants and federal financial aid to those who qualify. Contact the financial aid office, and we’ll walk you through the whole scholarship process. You can learn more about federal financial aid on the Free Application for Federal Student Aid (FAFSA®)website. TSPA Cedar Falls is approved by the Department of Education to offer financial aid to students who qualify.

Contact Us for More Information

For answers on enrollment, financial aid, schedules, and more, contact TSPA Cedar Falls. We’re here to help you get started on your future!

Read more about beauty school below!

The TSPA Experience-Life as a Student Event

Why Choose an Education in Beauty After High School?

Five Great Jobs in Beauty That Could Be Yours!

Financial aid may be available to those who qualify. For more information about our graduation rates, the median loan debt of students who completed the program and other information visit www.tspacedarfalls.com