Book of Business 101

Your Guide to Getting More Clients

As with any business, clients are essential to keeping your business afloat. This rings even more true in the beauty industry.

Whether you’re a hairstylist, esthetician, or barber, your business relies on nurturing client relationships. You chose a line of work that provides the most personal artistic growth for you while serving clients you love.

Your business thrives when your clients return.

That’s why your beauty business should keep a book of business. If you’re wondering what that is or how to be successful in the beauty industry, this article is for you.

Building Your Beauty Brand

The first thing you must do is shift your mindset. Yes, you may be running a successful salon. You might be building a successful spa. 

You are a business, but you are also more than that. You own a beauty brand. This is one of the biggest beauty industry success secrets that will help you go from good to great.

So, what distinguishes a beauty business from a beauty brand?

A beauty brand has a mission statement for why it exists. A brand has certain values that it stands for.

To help you define your mission statement and values, try to answer the following questions:

  • What’s the story behind your business? Why did it start?
  • Why did you get into the beauty industry?
  • What are things that you hope to achieve through your service or your brand?
  • What kind of clients do you want to work with?
  • How do you want every person that sits in your chair or lays on your spa table to feel?
  • What are things that don’t resonate with you, your service, and your brand?

The answers to these questions will help you to elevate your business and better define your beauty brand. Feel free to take a moment to gather your thoughts.

Work With Exclusive Clientele

One of the great things about being a beauty service provider is that you can build a loyal clientele.

As you move from being a business to building a beauty brand, your clients will follow you everywhere you go. When you’re developing beauty lines or products, they’re first to vouch for you.

That’s the impact of branding. You are one of a kind.

To help your brand grow, keep a book of business containing your most important clients.

These are the people whom you wake up in the morning and look forward to serving. They inspire you to be your best—to grow as an artist. You do what you love by serving them the best you can.

Keep them close. They remind you of your why and keep you on the right path.

Tips On How To Be Successful In The Beauty Industry

Running a successful salon and building a successful spa depends a lot on how you nurture client relationships.

You want to relate to your clients and you want to engage with them. But there are certain topics that don’t fare well on the chair or table.

Avoid talking about personal life conflicts, politics, religion, sex, and other taboo topics.

Instead, opt for topics that excite your clients. Ask about their hobbies or where they would like to travel. Ask about TV shows, music, and concerts they enjoy.

You want your clients leaving your chair or table feeling more positive than before they came to you. Keep that in mind when you engage with your clients.

Chase Your Prosperous Beauty Career

Are you ready to pursue a career that is both financially and artistically rewarding? Does the thought of waking up every day and doing what you love excite you?

Come join us at The Salon Professional Academy to learn the skills needed on how to be successful in the beauty industry.

We offer scholarship opportunities and grants to help jumpstart your beauty career. Come check us out in person!

What are you waiting for?

Your dream career is waiting for you.

Book of Business

The Ultimate Guide to Pell Grants for Cosmetology School: What to Know

Traditional 4-year college isn’t for everyone. More and more students are choosing to pursue jobs in the beauty industry.

But, even jobs in the beauty industry require school. Cosmetology school, to be exact.

You may be thinking, since it’s a beauty program, that you have to pay 100% of the cost yourself. 

Well, before you let your hopes and dreams give way to disappointment and despair, let’s talk about ways you can get money for your beauty education.

There are several financing options and types of grants available for students who qualify, including Pell grants for cosmetology school, and we’ll be discussing them below.

Let’s get to it!

Trade Organizations

One place you may want to consider looking for grants and scholarships is one of the many beauty trade organizations.

Barbers, stylists, estheticians, etc. all have State and Federal organizations for their specific industry. Which organization you contact will depend on your chosen career path.

It’s a great place to start your search because all of these organizations have an interest in getting aspiring beauty students the education they need. By helping the newest class of hairstylists, estheticians, barbers, etc. graduate, these organizations are directly helping keep their industry alive.

Pell Grants for Cosmetology School

The other, more obvious, source of money for your schooling would be State and Federal government grants and scholarships.

Many students receive pell grants to receive a traditional 4-year Bachelor’s degree. What you may not know, however, is that there are also pell grants for cosmetology school.

Pell grants help low-income students cover the cost of their education. There are minimum income requirements that students need to meet to qualify, but that is the only requirement.

Pell grant eligibility is available to all students heading off to college, as long as they meet the income requirements and are attending an accredited cosmetology or beauty school.

How Much Will I Receive?

Great question! It’s dependent upon the individual applicant, as well as a few other variables.

One of those variables is your enrollment status. The amount awarded to you will depend on whether you are attending school part-time or full-time.

Your grant amount will also depend on the total cost of enrollment. Students who meet the income requirements, but are attending more expensive schools, may need more assistance than others.

Generally, the maximum amount students receive from a Pell grant is $5,500.

Other Options

In addition to Pell grants, there are other financing options you can explore to cover the cost of your education.

Many states offer their own State-specific scholarship programs for cosmetology and beauty schools. These are meant to supplement Federal programs like the Pell grant.

Check with your state to see what they can offer you.

You can also receive financial assistance from your school of choice. Certain beauty schools have their own in-house financial aid departments to help students attend.

These schools are typically larger schools with many locations throughout the country, like TSPA

Making The Grade

If a career in the beauty industry is your dream come true, there’s hope for you yet, Cinderella! Pell grants for cosmetology school may be just the thing to make your dreams a reality.

We at The Salon Professional Academy in Cedar Falls (TSPA) are here to help! If you have any questions about your application, or how to go about getting financial aid, don’t hesitate to contact us.

We are looking forward to seeing you live out your dreams with us, and can’t wait to meet you!

Pell grants for cosmetolgoy school